Solutions

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Solutions for Advertising Services

In today's time-shifted, ad-skipping, fast-forwarding world, network operators and advertisers face new challenges in getting their ads across to their audience. OpenTV provides the technology and know-how to address these challenges, not only by assisting operators with the scheduling and placement of ads through campaign management solutions, but also by making ads more relevant to the viewer through interactive and targeted advertising technologies.

OpenTV's Advanced Advertising solutions add premium value to television advertising. The adoption of new technologies ensure that television is more effectively monetized and remains the most powerful, visual and emotional advertising media.

Advertising Campaign Management
Optimizing revenue in a rapidly changing market is a challenge for advertising traffic and sales teams. OpenTV's advertising campaign management solutions, including OpenTV EclipsePlus™ enable operators to maximize their ad revenues by increasing inventory yield. Providing end-to-end sales and inventory management from proposal to order entry, they support both traditional linear video inventory and new advanced ad inventory including addressable, interactive, and VOD, through:

  • Order Processing and Scheduling
  • Verification
  • Invoicing and Reporting

Interactive Advertising
OpenTV provides a suite of interactive advertising tools for developing, authoring, scheduling, airing, and managing interactive advertising and lead generation campaigns including:

  • Short-form to long-form (VOD or DVR)
  • Video to Interactive Site (iAd)
  • Requests for more information

OpenTV iAd Wizard™ enables non-technical personnel to quickly create and preview compelling interactive ads (iAds). OpenTV iAd Manager™ allows easy scheduling and integration with the delivery infrastructure. Finally, the solution includes an interactive Advertising Response Platform for automated response management and fulfillment of lead generation for interactive television ad campaigns.

Addressable Advertising
Research has shown that targeting ads to relevant audiences increases the likelihood that those ads will be viewed by consumers. OpenTV has done extensive experimentation and trials in addressable advertising and provides addressable advertising technology in the following fields:

  • Traditional Linear
  • PVR / Network PVR
  • Switched Digital Broadcast / Unicast

Participation Television Advertising
OpenTV Participate™ enables operators, broadcasters and programmers to implement cross-platform marketing strategies from a single modular system to offer viewers competitions, votes, polls, quizzes, auctions and games services. The scalable transactional solution allows for real-time management of mass participation events synchronized with live or pre-recorded television shows. Broadcaster can collect and react to their audience whether the interaction is done through a PC, mobile device or television.

  • Cross-platform transactions (PC, Set-top, Mobile)
  • Interactive Dialogue and Participation Television
  • Interactive Advertising Back-Office and Requests for more information
  • Customer Relationship Management (CRM)

 

  
 
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